How it all Started
Steve Dadzie and Paul Cyrus (The Two Visionary Brothers) always aim to change the narrative of online business in Africa. Steve Dadzie would quit his corporate job as a Nurse. The two brothers looking at the existing designs and styles in the furniture industry thought more better ways with modern/ contemporary styles can designed to bring more happiness and excitement to customers as well as better shopping experience thus going e-commerce.
The Big Idea…
The unleash of the great seed
In 2017, the duo founded Furwoodd on a shoestring budget in a spare bedroom of their Dad’s house. By carefully analysing Internet search patterns and results, Steve and Paul recognized a huge market opportunity to sell literally anything online after spending hours on the internet day and night for years studying what and how the internet works especially in selling thus e-commerce with inspirations from giant ecommerce stores like Amazon, Alibaba, Walmart and the Likes. What is growing and would grow to become the largest ecommerce destination for furniture and home furnishings and décor in Africa with thousands of products started with just one single product line which was sold out on Facebook, in an attempt to test the reality of online market and soon grew to two products and so on.